Mastercard's CMO Talks Fake Influencers, Brand Purpose and That World Cup Ad

Raja Rajamannar explains to stop fraud, marketers must 'tackle it, mitigate it, eliminate it'

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CANNES, France—One snafu shouldn’t deter marketers from pursuing brand purpose, according to Mastercard CMO Raja Rajamannar. He should know: The company had to retool a recent World Cup campaign. Adweek caught up with Rajamannar to learn more about that campaign, what Mastercard has learned from the mistake and what Rajamannar thinks of influencer fraud.

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