Mastercard's CMO Talks Fake Influencers, Brand Purpose and That World Cup Ad

Raja Rajamannar explains to stop fraud, marketers must 'tackle it, mitigate it, eliminate it'

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CANNES, France—One snafu shouldn’t deter marketers from pursuing brand purpose, according to Mastercard CMO Raja Rajamannar. He should know: The company had to retool a recent World Cup campaign. Adweek caught up with Rajamannar to learn more about that campaign, what Mastercard has learned from the mistake and what Rajamannar thinks of influencer fraud.

What did you think about Keith Weed’s comments about influencers? Is Mastercard also going to rein in that area?

Rajamannar: Frauds come in many types.

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