Mastercard’s CMO Talks Fake Influencers, Brand Purpose and That World Cup Ad

Raja Rajamannar explains to stop fraud, marketers must 'tackle it, mitigate it, eliminate it'

Mastercard CMO Raja Rajamannar at the Cannes Lions Festival of Creativity. Kristina Monllos

CANNES, France—One snafu shouldn’t deter marketers from pursuing brand purpose, according to Mastercard CMO Raja Rajamannar. He should know: The company had to retool a recent World Cup campaign. Adweek caught up with Rajamannar to learn more about that campaign, what Mastercard has learned from the mistake and what Rajamannar thinks of influencer fraud.

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.