Mastercard’s CMO Believes Marketers Are Too Focused on the Latest Tech Gadget, Need to Get Back to Basics

'Understanding human emotion is not the same as data and analytics'

MasterCard CMO Raja Rajamannar believes marketers need to focus on the consumers. Getty Images

If there’s a new technology that can help Mastercard connect with consumers, the company’s CMO Raja Rajamannar will probably try it. But that doesn’t mean he’s laser-focused on the latest tech gizmos—he’s just looking for ways to connect with consumers and put them first.

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.