Mastercard's CMO Believes Marketers Are Too Focused on the Latest Tech Gadget, Need to Get Back to Basics

'Understanding human emotion is not the same as data and analytics'

If there’s a new technology that can help Mastercard connect with consumers, the company’s CMO Raja Rajamannar will probably try it. But that doesn’t mean he’s laser-focused on the latest tech gizmos—he’s just looking for ways to connect with consumers and put them first.