Mastercard Transforms New York’s Iconic Gay Street Into an LGBTQIA+ Thoroughfare

The effort is part of the company's ongoing #AcceptanceMatters push

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At the corner of Christopher and Gay Streets in New York’s Greenwich Village, passersby will see a host of new names for the latter road thanks to Mastercard.

For Pride, the brand has tacked on nine more street names in an effort to be more inclusive of the LGBTQIA+ community. Dubbed “Acceptance Street,” the rainbow installation is the result of a partnership between Mastercard and New York’s Human Rights Commission, which helped sanction the signs.

Created by McCann XBC, the effort is part of the brand’s #AcceptanceMatters initiative, which it kicked off in 2013.

Additionally, the brand has introduced a product that the LGBTQIA+ community will likely get more use out of.

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