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Marlon Brando (in his Wild One incarnation) wearing pleated slacks? John Wayne clad in Capri pants as he swings up onto a horse in one of his Westerns? An oddball spot for MasterCard (via McCann Erickson) invites us to imagine such unlikely spectacles as it shows these and other pop-culture icons (Marilyn Monroe, Carlos Santana and the Ramones) wearing the jeans in which we know they actually appeared. The idea is to publicize a summer promotion for MasterCard in which you can win a free trip, plus a pair of jeans to break in while you’re on the road.
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