MasterCard "Summer'

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Marlon Brando (in his Wild One incarnation) wearing pleated slacks? John Wayne clad in Capri pants as he swings up onto a horse in one of his Westerns? An oddball spot for MasterCard (via McCann Erickson) invites us to imagine such unlikely spectacles as it shows these and other pop-culture icons (Marilyn Monroe, Carlos Santana and the Ramones) wearing the jeans in which we know they actually appeared.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in