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Mastercard has launched a campaign some are calling tasteless—to put it mildly. The company tried to capitalize on the upcoming FIFA World Cup in initiating the campaign to donate the equivalent of 10,000 meals to the World Food Programme for children in Latin America for every goal scored by Lionel Messi and Neymar, two of the tournament’s biggest stars.
Despite the company’s best intentions, social media reaction to the gesture was lukewarm, with some sports figures questioning why Mastercard would not simply donate the meals and others calling it “the worst marketing [they’ve] ever seen.”
Messi,
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