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In one of its first offerings from its new agency, Ammirati & Puris, MasterCard exchanges the indulgent tropical locales of ’80s credit card ads for a left-of-center lesson in ’90s-style pragmatics.
With actor Rob Morrow (Northern Exposure’s Dr. Joel Fleischman) providing narration, the spot opens on a couple strolling along a tropical beach. ‘You know those credit card commercials where they tell you to jaunt off to some exotic paradise?’ Morrow says. ‘This isn’t one of them.’
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