Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
With UEFA’s Champion’s League men’s final between Liverpool and Real Madrid slated on May 28, one of the soccer competition’s main sponsors Mastercard has released a spot featuring tournament winner Lionel Messi’s memories of leaving home to play for Barcelona as a boy.
The 1 minute 20 second spot, created by McCann, features a digitally de-aged Messi, who is a brand ambassador for Mastercard. It is the latest element of the technology and payment brand’s long-running “Priceless” platform, which began in 1997 to promote the experiences it can help provide people and the memories they can make through using their service.
During
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in