Massport Reviews $2.5 Mil. Account

BOSTON The Massachusetts Port Authority has placed its ad account into review. ISM, the independent agency in Boston that has worked on the business since 1998, said it would defend.

Massport, which owns and operates Logan International Airport and oversees the Port of Boston, is soliciting statements of qualification and proposals from full-service agencies. Paperwork is due back at Massport on Dec. 20.

The new contract, valued at approximately $2.5 million annually, will start on May 1, 2005, and run for at least three years, with two single-year renewals.

Massport said it is seeking marketing services that would likely include TV, radio, print, outdoor and interactive advertising, as well as public relations and media buying and planning duties.

Efforts will focus primarily on generating “public awareness of construction at Logan Airport and public transit to and from Logan” as well as outreach through trade publications to the cargo and cruise industries, Massport said.

Agencies will be informed of their selection to proceed to the final phase of the review by Jan. 10; a decision is slated for Feb. 10.

Massport is a quasi-public entity that regularly reviews its vendor relationships.