Massport Eyes 3 Finalists

BOSTON The Massachusetts Port Authority said it would hear final presentations from three agencies in the review for its $2.5 million ad account, which has been handled by ISM since 1998.

In addition to the Boston-based incumbent, the other finalists are Conover Tuttle in Lynnfield, Mass., and Small Army in Boston. All three contenders are independently owned.

A decision is slated for Feb. 10. Massport is a quasi-public entity that regularly reviews its vendor relationships.

Massport owns and operates Logan International Airport and oversees the Port of Boston. The new contract will start on May 1, 2005, and run for at least three years, with two single-year renewals.

Massport said it is seeking marketing services that would likely include TV, radio, print, outdoor and interactive advertising, as well as public relations and media duties.

Efforts will focus primarily on generating “public awareness of construction at Logan Airport and public transit to and from Logan” as well as outreach through trade journals to the cargo and cruise industries, Massport said.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.