General

MassMutual Looks Back on 2017 by Highlighting Positivity, Courage and Kindness

Johannes Leonardo shows this year had its good moments, too

The ad will air during CNN’s New Year’s Eve Live with Anderson Cooper and Andy Cohen.MassMutual
By Katie Richards

December 19, 2017

Headlines this year were pretty bleak, if not completely depressing. Natural disasters plagued the country, violence erupted, inequality spread even further throughout the world. There was a lot of negativity, to say the least.

Katie Richards

Katie Richards is a staff writer for Adweek.

Recommended videos
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

‘Filthy, Sexy Pasta’ Isn’t What You or Keyword Analysis Thinks It Is

By William Merchan, Head of Verity, GumGum

4 Best Practices to Ensure Your Product Stands Out on the Digital Shelf

By Tony Neary, Chief Creative Officer, Olberding Brand Family

How Marketers Can Better Understand the American Gambler

By Hoang Nguyen, Business Data Journalist, YouGov

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}