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BOSTON Mullen has unveiled its first major branding effort for MassMutual Financial Group. Ads advise consumers to place their life insurance and retirement needs “front of mind” and take action toward meeting their goals.
The campaign from the Wenham, Mass.-based Interpublic Group shop consists of a quartet of TV spots, as well as print and online executions.
The commercials will run during high-profile national sports events and prime-time programs. Each spot delves into an average person’s mind and follows their thoughts on topics such as “world travel,” showing how MassMutual can help them take the next step.
“We’ll
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