This Massively Ambitious UN Campaign Aims to Be in Cinemas Around the World

Multi-channel push hopes to reach 7 billion people in 7 days

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A commercial being billed as the first global cinema ad will star animated animals as U.N. delegates and Liam Neeson as the voice of God.

The minute-long spot, created to generate buzz for new goals the United Nations has devised to make the world more livable, premieres today in New York.

Announced at the Cannes Lions festival in June, the project was backed by SAWA—the Global Cinema Advertising Association—and developed by director and humanitarian Richard Curtis in partnership with BBH co-founder Sir John Hegarty.

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