Massive MIPTV Event Will Add Sessions on Branded Content, in Partnership With Adweek

International gathering will take a deeper look at role of marketers

Adweek will be hitting the Croisette in Cannes, France, earlier than usual this spring. The magazine will be creating a track of content for April's MIPTV, the international content marketplace that attracts some 11,000 attendees from the entertainment industry.

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