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LOS ANGELES Massive Inc. will be the first company to provide “dynamic, campaign-based ads” within electronic game environments while providing reach and frequency feedback to sponsors, said company CEO Mitch Davis at the Electronic Entertainment Expo here yesterday.
The privately held New York-based company, founded by the Australian ex-Encyclopedia Britannica exec Davis, will launch the service in October with ad delivery in 10 titles. It expects to encompass 40 titles by late 2005. Games like Atari’s Tycoon City, Ubisoft’s Rocky Legend and Tom Clancy titles such as Ghost Recon will participate in the advertising network.
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