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NEW YORK In-game advertising vendor Massive Inc. extended its partnership with Electronic Arts to deliver ads within several of its more popular sports games through 2010.
The multi-year deal features some of the more recognizable sports titles published by EA, including Madden NFL, Need for Speed and Tiger Woods PGA Tour. The Microsoft-owned company will continue to deliver dynamic or “live” ad placements within these titles, allowing advertisers to frequently swap out messages and initiate media buys on the fly.
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