Mass. Tourism Moves PR to Mullen

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BOSTON Interpublic Group’s Mullen said it has added the Massachusetts Office of Travel and Tourism public relations account following a review. The assignment, budgeted around $200,000 annually, had been with New York-based DCI.

That shop, which defended, had held the business for the past four years. “We were obviously disappointed by the decision, but still have the states of Indiana, Maine, North Dakota, Pennsylvania, Wisconsin and Wyoming as public relations accounts, as well as the Government of Puerto Rico,” said DCI president Andrew Levine.

Mullen,

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