Mass. Public Health Dept. Takes On Philip Morris

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Arnold Print Advertising Attacks Tobacco Giant’s ‘Social’ Stance
BOSTON–The latest anti-tobacco salvo from the Massachusetts Department of Public Health targets the perceived hypocrisy of image ads from Philip Morris Cos. that detail its philanthropic and social endeavors.
“Here’s a company that acknowledges [what] scientists say– cigarettes cause cancer–but they tell the American public ‘We’re a good company’ with these slick public relations ads,” said Dr. Greg Connolly, who heads up anti-smoking efforts for the Commonwealth. “This is a shot across their bow.




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