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BOSTON – Lottery advertising won’t be making a comeback in the Bay State this year, despite early indications that new Democratic Treasurer Shannon O’Brien – whose office oversees the Massachusetts State Lottery Commission – was considering a push to reinstate ad spending.
Fiscal year 2000 spending proposals from the state legislature and Gov. Paul Cellucci once again include a mid-six-figure budget for lottery promotions to be used solely for point-of-purchase materials. There’s a chance supplemental proposals may include more money for lottery ads, but sources believe that is unlikely.
“The treasurer didn’t ask for a boost in [the ad] budget,” said deputy treasurer Paul Robson.
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