Mass Energy Enlists KSV

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BOSTON Kelliher Samets Volk said it has added the Massachusetts Energy Consumers Alliance for advertising and marketing communications services.

The independent shop in Burlington, Vt., was tapped without a review to serve as Mass Energy’s first lead agency. Spending by the non-profit group was not disclosed.

A mix of online and offline work will break on Earth Day, April 22. The goal is to encourage enrollment for New England Greenstart, a renewable energy program available to National Grid customers in Rhode Island, where Mass Energy does business as People’s Power and Light.

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