Mason Jars Have Been Around Seemingly Forever. So Why Are They So Popular in the 21st Century?

Consumers love their timeless, versatile and all-American virtues

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Until six years ago, Linda Braden lived a normal life as a wife, mother of two and a public relations executive. But then something happened that would change her life forever. It wasn’t an accident or illness, a religious conversion or winning the lottery. No—what changed Linda Braden’s life was the Mason jar.

“I was unaware of the existence of Mason jars until I was close to 50 years old,” said Braden, who recounts how she started painting them as a hobby, then seeing if people would buy them.



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This story first appeared in the May 22, 2017, issue of Adweek magazine. Click here to subscribe.