Mashable Unveils a Shoppable, Virtual House Experience

The brand is collaborating with Walmart for the activation

Mashable and Walmart's SXSW home
The brands have placed Easter eggs throughout the tour. Mashable

After buying their first home together, Mashable and Walmart just invited every internet user inside for a virtual tour. But unlike most housewarming parties, if guests like the couch pillows, fur rug or Adirondack chairs, they are encouraged to buy their own with a click of a button. 

@emmyliederman emmy.liederman@contractor.adweek.com Emmy is a freelance writer for Adweek covering breaking news and brand marketing.
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