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BOSTOn—Mascola Advertising last week added the Coastal Fairfield County Convention & Visitors Bureau to its roster of travel and destination clients.
The New Haven, Conn., agency picked up the account following a review. Billings have not been determined.
Mascola also serves Connecticut’s Mystic and More Convention & Visitors Bureau, the Connecticut River Valley and Shoreline Visitors Council, and the North Central Visitors Bureau, also known as Heritage Valley.
“Connecticut used to be synonymous with insurance and defense, but tourism now is a big economic driver in the state,” said Matt Sawyers, director of strategic communications at the agency.
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