Mascola Launches Print Campaign for Lewmar

Mascola Advertising has launched a print campaign promoting marine equipment from Lewmar. It’s the first salvo for the yacht equipment supplier since the agency picked up international marketing chores for the client.

The campaign coincides with the expansion of U.K.-based Lewmar’s product line following the company’s recent acquisition of rivals Whitlock Steering Systems and Simpson-Lawrence.

Spending is estimated in the low seven figures.

The New Haven, Conn., agency targets businesses and boaters in ads that break next month in trade and consumer publications.

One ad features a photo of a young boy and an older man in 1950s-era garb—representing the company’s heritage—next to a shot of a sleek new boat full of sailors enjoying a thrill.

Text between the photos poses the question, “When did you first learn the importance of control?” Additional text describes Lewmar’s steering, anchoring and other vessel-control systems.

Another ad reads, “Lewmar.