Mascola Launches Office in the U.K.

BOSTON Looking to drive new-business efforts overseas and better serve a pair of boating clients that rely on global markets, Mascola Advertising said it has launched an office in Hampshire, England.

The five-person outpost is helmed by Neil Young, who has run his own shop in Britain. The office currently works for a pair of boating companies, Lewmar and Raymarine. The latter is based in England.

“Our [new] office gives us and our clients a competitive advantage in channeling products to markets” that were previously difficult to reach, said Chuck Mascola, president of the independent agency in New Haven, Conn.

The 15-year-old Mascola agency has 25 employees and grew about 10 percent last year. Other clients include Navtec Rigging Solutions, Okemo Mountain Resort, Stonewater Spas and various tourism destinations in Connecticut.

—Adweek staff report