Maryland Lottery Goes Into Play; Eisner to Defend

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The Maryland Lottery’s $10-15 million account is in a state-mandated review.

Eisner Communications of Baltimore, which won the business in 1997, will defend against former incumbent Trahan, Burden & Charles, also in Baltimore, and other undisclosed shops.

“We’ve made tremendous progress in building lottery sales and perceptions,” said agency president and chief executive officer Steve Eisner.

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