Maryland Lottery Goes Into Play; Eisner to Defend

The Maryland Lottery’s $10-15 million account is in a state-mandated review.

Eisner Communications of Baltimore, which won the business in 1997, will defend against former incumbent Trahan, Burden & Charles, also in Baltimore, and other undisclosed shops.

“We’ve made tremendous progress in building lottery sales and perceptions,” said agency president and chief executive officer Steve Eisner. “You can count on us to aggressively defend our position as agency of record.”

“Three of the last five years have been record-breaking [sales] years, said Jimmy White, director of communications for the lottery. Revenue reached $407 million in 2001.

An agency selection is expected in mid-May.