Martin/Williams Wins Grand CEBA Award

CHICAGO Martin/Williams won top honors at American Business Media’s Creative Excellence in Business Advertising Awards for the second year in a row.

The Minneapolis agency took home the $25,000 Grand CEBA Award for a print execution on behalf of Syngenta’s Lumax herbicide. The ad, which ran in the agricultural publication Farm Journal, shows a young woman with a beehive hairdo holding a can of hairspray with copy stating, “Sprayed 32 times.” Juxtaposed next to her is a thriving cornfield, with “Sprayed once” as a headline. Last year, M/W won the top prize for a Steelcase ad.

The only other regional winner was LB Works in Chicago, which won in the single-page category with an ad for Heidelberg Press.

Judges for the 2003 CEBA Awards were Bob Kuperman, chairman and chief executive officer of DDB Worldwide; Richard Kirshenbaum, co-chairman and creative director of Kirshenbaum Bond & Partners; George Fertitta, president of Margeotes|Fertitta + Partners; Gordon Hochhalter, partner at Mobium Creative Group; Gerry Killeen, director of creative services at The Kaplan Thaler Group; and Gib Marquardt, senior vice president and group creative director at McCann-Erickson.