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CHICAGO Martin/Williams won top honors at American Business Media’s Creative Excellence in Business Advertising Awards for the second year in a row.
The Minneapolis agency took home the $25,000 Grand CEBA Award for a print execution on behalf of Syngenta’s Lumax herbicide. The ad, which ran in the agricultural publication Farm Journal, shows a young woman with a beehive hairdo holding a can of hairspray with copy stating, “Sprayed 32 times.” Juxtaposed next to her is a thriving cornfield, with “Sprayed once” as a headline.
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