Martin/Williams' Loss Of Coleman Opens Door To Johnson Worldwide

While breaking its first campaign for Breathe Right nasal strips, Martin/Williams in Minneapolis was also planning its initial work for Johnson Worldwide Associates after winning the $6 million account last week.
Steve Collins, partner and strategic client supervisor at M/W, said the Johnson account win could partly be chalked up to good timing. The outdoor outfitter had been searching for a new agency since April, when Carmichael Lynch, Minneapolis, resigned the account.
M/W initially took itself out of the running for the account because of conflicts with a client, The Coleman Co.