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The Martin Agency was assigned the advertising of Wampler Foods, a subsidiary of WLR Foods in Broadway, Va., after a quiet review of undisclosed shops.
The account had been with The Weightman Group in Philadelphia. An official with that agency said the business billed about $2 million annually, but referred questions about the split to the client.
Ruth Mack, executive vice president of sales and marketing at Wampler, could not be reached at press time.
Martin executive vice president Brad Armstrong said Wampler officials told him they had spoken to several agencies about “strategic thinking and capabilities.”


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