Martino Intros Reinsurer's Ads

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Martino & Binzer adds a human touch to the reinsurance industry in its first campaign for Annuity & Life Re America.

Spending was not disclosed.

One ad casts the client as “One of the fastest-growing reinsurers in the industry,” showing a succession of legs clad in increasingly shorter pants.

“We’re trying to personify the characteristics of the company,” said agency principal Gavin Binzer.

“Annuity & Life Re has grown from the 19th to the sixth-largest reinsurer of life insurance in just four years,” text reads, in part.

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