Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Martino & Binzer adds a human touch to the reinsurance industry in its first campaign for Annuity & Life Re America.
Spending was not disclosed.
One ad casts the client as “One of the fastest-growing reinsurers in the industry,” showing a succession of legs clad in increasingly shorter pants.
“We’re trying to personify the characteristics of the company,” said agency principal Gavin Binzer.
“Annuity & Life Re has grown from the 19th to the sixth-largest reinsurer of life insurance in just four years,” text reads, in part.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in