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Stepping up its efforts in the business-to-business sector, Martino & Binzer is introducing separate national print campaigns for TranSwitch and Gatx Capital.
The Avon, Conn., shop is gearing up for the August debut of a print effort for TranSwitch, a Shelton, Conn., semiconductor manufacturer which M&B recently added to its roster. The agency this month unveiled ads introducing Gatx’s Farmington, Conn.-based venture capital unit.
For each client, M&B eschews overly technical language and imbues ads with “artistic” themes and images culled from the worlds of contemporary art and music.
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