Martinelli’s Wants You to Avoid a Regrettable Morning After in New, All-Too-Real Campaign

Work for non-alcoholic sparkler comes from Evans Hardy + Young

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For those who enjoy a tipple or two, the night (or day—we’re not judging) may start out as a casual affair. Just a tiny bit of cheer, then it’s time to hang it up for the day. But when it comes to celebrating this time of year, that first drink could turn a happy event into a night to regret.

To remind people that there is another way to celebrate, Martinelli’s Sparkling Cider launched a cheeky campaign that, in some cases, may feel all-too-real.

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