Martinelli’s Wants You to Avoid a Regrettable Morning After in New, All-Too-Real Campaign

Work for non-alcoholic sparkler comes from Evans Hardy + Young

For those who enjoy a tipple or two, the night (or day—we’re not judging) may start out as a casual affair. Just a tiny bit of cheer, then it’s time to hang it up for the day. But when it comes to celebrating this time of year, that first drink could turn a happy event into a night to regret.