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ATLANTA The Martin Agency has launched nine TV spots for Geico that do not use the iconic gecko or “Good news” theme, the agency said.
The commercials will run nationally on broadcast and cable networks in rotation with existing ads that use the familiar image and theme. The Richmond, Va., Interpublic Group agency has produced more than 120 TV spots for the insurance company in the decade it has held the account.
Three of the new commercials are designed to drive traffic to Geico’s Web site.
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