Martin Withholds Geico's Gecko, 'Good News'

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

ATLANTA The Martin Agency has launched nine TV spots for Geico that do not use the iconic gecko or “Good news” theme, the agency said.

The commercials will run nationally on broadcast and cable networks in rotation with existing ads that use the familiar image and theme. The Richmond, Va., Interpublic Group agency has produced more than 120 TV spots for the insurance company in the decade it has held the account.

Three

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in