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ATLANTA-The Martin Agency joined the stable of shops working for Turner Broadcasting System last week, as the Richmond, Va., shop was named to handle creative work for the Turner Classic Movies cable channel.
Martin prevailed in a one-month, three-agency race for TCM over Gotham in New York and Martin/Williams in Minneapolis.
The agency’s first assignment is a print trade campaign aimed at cable operators that will break this fall. Consumer advertising will eventually be included in the mix.
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