Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA For Eyes Optical has hired The Martin Agency to provide its advertising and media buying after a review, the company said.
The incumbent, Tractenburg Advertising of New York, was not one of the three finalists in the review, said Jan Wurzburger, director of media and marketing for the Torrance, Calif., company. Tractenburg held the account for the past two years, Wurzburger said.
Billings on the account were not disclosed, but the company spent $5.7 million on advertising last year and $5.9
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in