Martin Wins Hanes

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

ATLANTA–The Martin Agency has won the estimated $15 million account for Hanes and Hanes Her Way. The Richmond, Va. shop prevailed over Chicago agencies Ogilvy & Mather, Leo Burnett and FCB, after a three-month review.

Hanes, a division of Sara Lee Branded Apparel, is headquartered in Winston-Salem, N.C. Incumbent Mullen/LHC, also in Winston-Salem, withdrew last month.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in