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After doing all those Nascar ads, The Martin Agency in Richmond, Va., apparently got the auto-racing bug. This summer, a team led by John Ryland—art director by day, driver and crew chief by night—transformed a 1987 Oldsmobile Cutlass Salon into the Martin Enduro racer. Ryland drove the car in its debut Sept. 3 at Richmond’s Southside Speedway, a one-third-mile paved oval.
Martin’s Nascar ads are award-winning. Its debut racing performance? Not so much. Some 35 laps into the 75-lap race, Ryland spun the car and was broadsided by another driver.
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