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ATLANTA The Martin Agency this week launches three television spots for Carfax, the shop’s first work for the client since the account returned in August without a review.
Each of the spots was produced in 30- and 15-second versions that break this week on cable networks.
The work employs actual footage of disasters (including images from Hurricane Katrina) involving automobiles. In each instance, the spots emphasize that consumers can’t rely on owner descriptions when making used car choices.
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