Martin Short Has a Dream About Lower-Cost Medicines as He Fronts SingleCare Campaign

The TV and direct mail campaign will target over 50s, running from December 27

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

In recent times during the global pandemic, there has not been a great deal to laugh about and—when it comes to a serious subject such as healthcare—it’s not often a topic that entertains. Medicine discounter SingleCare, however, is leaning into the opportunity to engage audiences through laughter, partnering with Emmy and Tony award-winning actor and comedian Martin Short to promote its ability to offer discounts on over 10,000 prescriptions.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in