Martin Short Has a Dream About Lower-Cost Medicines as He Fronts SingleCare Campaign

The TV and direct mail campaign will target over 50s, running from December 27

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In recent times during the global pandemic, there has not been a great deal to laugh about and—when it comes to a serious subject such as healthcare—it’s not often a topic that entertains. Medicine discounter SingleCare, however, is leaning into the opportunity to engage audiences through laughter, partnering with Emmy and Tony award-winning actor and comedian Martin Short to promote its ability to offer discounts on over 10,000 prescriptions.

Coming over a year after the company ran another humorous campaign featuring Apocalypse Now actor Martin Sheen seemingly stalking the customers within a pharmacy, the latest ad is a-typical Martin Short in style and character.

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