Martin Rolls Out UPS, Nascar Spots

ATLANTA The Martin Agency’s latest work for United Parcel Service and Nascar uses humor and historic footage to promote the two organizations.

Richmond, Va.-based Martin said that eight TV spots began airing this week during Nascar races on national network and cable venues such as NBC, Fox, TNT, FX and the Speed Channel.

In three spots titled “Pre-Race,” “Parade Lap” and “Early Race,” black-and-white footage from early stock car races are combined with recent events to show that Nascar is, as the new tagline suggests, “Timeless.”