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The group promoting oil heat, a shrinking choice for consumers, hopes The Martin Agency can strike the right tone to push not only the cleanliness and efficiency of oil heat, but its availability in uncertain times.
The National Oilheat Research Alliance, a group of 8,000 oil-heat distributors, last week awarded its $10 million account to the Richmond, Va., shop following a review. Incumbent Fallon, New York, did not take part.
NORA is faced with convincing homeowners and builders that oil is as clean and economical as gas heat.
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