Martin Promotes Cavallo to Business Director

ATLANTA The Martin Agency said it has promoted Kristen Cavallo to director of business development to replace Chris Shumaker, who left in August to lead new business development for the North American operations of Grey Global Group’s Grey Worldwide.

“Since the position came open last August, we conducted a national search that included interviews with more than 45 candidates,” said Bruce Kelley, partner and vice chairman of the Interpublic Group shop in Richmond, Va. “And I’m thrilled to announce that the most qualified applicant was already in our midst.”

Cavallo, 36, joined The Martin Agency in 1998 as a group planning director. She was senior vice president and group planning director before her promotion.

Before joining The Martin Agency, she was a senior planner at Arnold in Boston on the Volkwagen, Autolite and Fram accounts.