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General Motors’ Saab USA has pulled the last portion of its account from The Martin Agency.
The Richmond, Va., shop, a unit of the Interpublic Group, lost its bid to retain the automaker’s $10-15 million domestic direct- and relationship-marketing account.
Brann Worldwide, a unit of the Havas-owned Arnold agency network, prevailed following a review that included Martin, which handled the business for six years.
Also participating in the pitch, according to Saab direct marketing manager Al Fontova, were the IPG team of MRM Partners, New York, and Austin Kelley, Atlanta; the Omnicom team of Integer, Denver, and Targetbase, Irving, Texas; and independents Digitas, Boston; Carlson Marketing, Minneapolis; and Bennett Kuhn Varner, Atlanta.
In April 2001, the creative portion of Saab’s $40 million advertising account moved from Martin to sister shop Lowe in New York.
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