Martin Lets Go of Lingerie

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Lack of Advertising Leads Agency to Part Ways With Vanity Fair
ATLANTA–Skimpy lingerie may be appealing, but small lingerie accounts are not.
That is the reason The Martin Agency has parted ways with four-year client Vanity Fair.
“It really became not worth our while anymore,” said Alda Abbracciamento, partner, senior vice president and group management supervisor at the Richmond, Va., agency. “Budgets significantly declined in 1999. Resources have shifted from advertising to other areas of marketing in a very competitive category .


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in