Martin, Lapiz Dress Up Hanes Her Way

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ATLANTA A television campaign for Hanes Her Way from The Martin Agency and Lapiz Integrated Hispanic Marketing broke this week in general and Hispanic markets, the company said.

Spots touting the Winston-Salem, N.C., apparel maker’s “body creations” in English and Spanish will air through August to coincide with the back-to-school selling season.

Although

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