Martin Gets Nascar Driver in UPS Truck

ATLANTA The Martin Agency will launch two television spots in its “Race the truck” campaign for UPS during Sunday’s broadcast of Nascar’s Daytona 500 on NBC, the shop said.

This is the fifth year of the ongoing campaign to convince Nascar driver Dale Jarrett, who races the UPS car, to compete in the delivery truck instead. Jarrett finally agreed to race the truck during last year’s campaign. This year’s work puts him into a modified UPS truck that he takes to the track for testing.