Martin Firm on DTV Switch

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LAS VEGAS Federal Communications Commission chairman Kevin Martin is standing firm on the deadline for the transition to digital television.

In a wide-ranging interview Tuesday at the Consumer Electronics Show, Martin stressed that giving in to requests to postpone the end of analog TV on Feb. 17, 2009, defeated the purpose of the transition: allowing wireless broadband services to proliferate at the 700 MHz level.

“Having an actual day certain, when we know this will be cleared of broadcast use, is going to be important for people to be preparing it and rolling out services as quickly as possible,” Martin said.

The





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in