Martin to Debut Flavored Cola

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The Martin Agency’s launch campaign for Vanilla Coke will focus on humor, not on the brand’s heritage, in an effort to pique consumers’ interest in flavored cola drinks.

Dean Jarrett, the Richmond, Va., shop’s vice president of communications, last week confirmed the branding assignment, but de-clined further comment on Martin’s national television, radio and print launch set for early summer.

In Atlanta, Susan McDermott, a representative of the Coca-Cola Co.,

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