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LOS ANGELES The Martin Agency breaks its first work for Discover Financial Services during Sunday’s Emmy Awards telecast, introducing the theme “What if?” in ads portraying the company’s credit cards as less confusing and more user-friendly than those offered by competitors.
The spots show animated orange-handle scissors, hungry to cut up over-hyped cards, flocking like birds and crossing city streets as Gershwin-esque music plays in the background.
One 60-second spot closes with the questions, “What if you could get rid of the things you don’t like about credit cards, the hype, the confusion? What if you could start over and, this time, do it right?”
“What we’re trying to do is rediscover people’s relationship with their credit card company,” said Mark Hosbein, senior vice president of brand management and advertising at San Francisco-based Discover.
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