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Olympus America has awarded its advertising account to The Martin Agency.
After a three-month review, the Richmond, Va., shop topped Mullen of Wenham, Mass., and New York’s Hampel/Stefan-ides to win the camera manufacturer’s estimated $15 million account.
Kirshenbaum Bond & Partners, the New York incumbent, did not participate in the review.
Martin’s challenge is to build the Melville, N.Y.-based distributor’s solid “point-and-shoot” market share while expanding its position in the fast-growing and highly competitive digital arena.
“Along with other brands, Olympus is facing a dramatic replacement of volume in film cameras with digital cameras,” said Martin chief executive officer John Adams.
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